So I was walking around my house of worship-- TARGET when I came across this.
At first I laughed, immediately casting Dora as Kitnass and Elmo as Peeta and the hilarity in my head ensued. Oh I had jokes about how The Map would help Dora find the others kids from the other districts so she could murder them. Cookie Monster seemed 100% appropriate in this story and Olivia was terrified she would be lunch.
But the more I thought about it, the angrier I got.
Basically in target's mind, all children's entertainment is exactly the same. My four year old would equally enjoy Hunger Games because she likes Dora, right? Under 16 is all the same demographic? Well, isn't it?
Diary of a Wimpy Kids is totally geared to the same readers as Paper Towns. Right?
And I feel like I'm stating the obvious by saying, Um no.
A part of me feels like it's stuff like that, preschool imagery next to YA literature that makes it so hard for YA to be taken more seriously.
On the other hand, Target is marketing clear and recognizable brands. No one is saying the YA doesn't make money. Or that it's not entertaining.
With established authors who tend to write for an adult audience now jumping over to YA side, does that mean that YA is now legit or just a cash cow?
I'm sure I'm not the only one pondering this.
What are your thoughts on the topic? Leave them below